Nick Vivarelli International CorrespondentThe year 2022 has started out strong for Netflix in Arabic-speaking countries, where its edgy originals are making a punchy debut.The streamer’s first Arab original film, “Perfect Strangers,” sparked an uproar in socially conservative Egypt due to its portrayal of a gay male character and taboo storylines.
Meanwhile, “Finding Ola” toplines Cairo-based Tunisian star Hend Sabry as a happy divorcee who embarks on a journey of self-discovery after her divorce.
Both are reflections of the streamer’s thematically groundbreaking strategy in the region, says Nuha Eltayeb, Netflix’s director of acquisitions in MENA and Turkey.“We’re looking for content that will create impact for the viewers, where they will find it authentic and representative, and at the same time relatable to their day-to-day storylines,” says Eltayeb.
Since its Jan. 20 debut, “Perfect Strangers” has risen to the top of Netflix viewing charts in Arab countries including Morocco, Egypt and Saudi Arabia — representing a first on the film front.On the series side, Netflix in August 2021 launched Jordanian show “Al Rawabi School for Girls,” which follows a group of high school girls plotting revenge on a trio of bullies, and portrays physical and sexual violence against women as well as the patriarchy in Arab society.
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