Brian Steinberg Senior TV EditorNielsen is in the midst of a battle to count TV audiences of the future, but the company just disclosed it’s still having problems counting them in the present.The media-measurement giant informed TV networks and other clients Wednesday that it has, since September of 2020, undercounted so-called “out of home” audiences — the people watching programs in offices, bars, hotels and other places — for national TV programming.
Nielsen cited a “software issue” for the problem, and vowed to release corrected estimates starting in mid-January of next year.
But the process, Nielsen said, is likely to take longer to remedy. Audience data for some of the months won’t be available until February, and release of.
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