Elsa Keslassy International CorrespondentNetflix has either reached or surpassed the required 30% local content quotas in major markets in Europe, ranking ahead of its global streaming rivals, according to a new study by Ampere Analysis.
The programming quota applies to all streamers operating in Europe and is part of the Audiovisual Media Services Directive of the European Commission.Disney+, which launched in November 2019, is hovering around the 10% European content mark but has recently been ramping up commissions of local original productions.The study shows that Netflix in the U.K.
and Ireland is lagging behind with 27% of European titles, along with France, Belgium and Switzerland, which are slightly under the 30% mark.
Ampere says Netflix’s U.K. service would need to either add 408 European titles or remove 953 non-European titles to fulfil the quota.
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