Netflix Hires Snap Execs Jeremi Gorman And Peter Naylor To Lead Its Push Into Advertising
deadline.comAs it gets set for one of the biggest pivots in its eventful quarter-century of existence as a company — the launch of an ad-supported subscription tier next year — Netflix has turned to two seasoned digital execs to oversee it.Jeremi Gorman and Peter Naylor, both most recently with Snap Inc., will join Netflix next month.
Gorman was chief business officer and head of ads at Snap, and Naylor was VP Ad Sales. At Netflix, Gorman’s title will be president of worldwide advertising and Naylor will be VP Advertising Sales.The company confirmed the hires to Deadline after they had been reported by tech outlet The Verge.Netflix said last spring it would finally do what investors and others had long expected and offer a cheaper subscription tier with ads.
It hastily announced the move as it reported its first year-to-year decline in subscribers in more than a decade, though it continues to pace the field with 220.7 million paying customers.
After having the streaming field virtually to itself for more than a decade, Netflix now faces stiff competition in the U.S.
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