Todd Spangler NY Digital EditorNetflix is angling to win over a new bloc of value-conscious consumers — and help turn around its declining subscriber numbers — with a new ad-supported streaming package set to debut in early 2023.The company, in announcing Q2 earnings, said it’s targeting a launch of the ad-supported plan “around the early part of 2023.”“We’ll likely start in a handful of markets where advertising spend is significant,” Netflix said in its Q2 letter to shareholders. “Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering.
So, our advertising business in a few years will likely look quite different than what it looks like on day one.” Netflix has not revealed pricing for the ad-supported plan, but it’s expected to be less than the streamer’s most popular plan without any commercials, the Standard package ($15.49/month in the U.S.) that includes two HD streams.Netflix last week announced a pact with Microsoft to serve as its exclusive advertising partner.
Microsoft is “investing heavily to expand their multibillion [dollar] advertising business into premium television video, and we are thrilled to be working with such a strong global partner,” Netflix said in the Q2 letter.
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