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Neon Unveils Innovative Strategy to Bring ‘Spaceship Earth’ to Audiences During Coronavirus
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variety.com
variety.comBy Brent Lang Executive Editor of Film and Media With most theaters closed, Neon will launch “Spaceship Earth,” its upcoming documentary, on an innovative patchwork of drive-in theaters, pop-up projections, and on demand.
The indie studio will roll out the film on May 8, at a time when the bulk of cinemas are expected to remain shuttered due to the coronavirus pandemic.
The film will be immediately available on digital platforms such as Apple TV, Amazon, and Hulu. But Neon isn’t giving up entirely on the big screen experience.
It plans to create at least two city-scape projections of the film, which is says will adhere to quarantine and social distance guidelines. “I can’t tell you what that’s going to look like, but we want to make this
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