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NBCU, Facebook Strike E-Commerce Partnership

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variety.com
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Brian Steinberg Senior TV EditorNBCUniversal and Facebook unveiled a new partnership that will put e-commerce pitches from the TV company’s clients on Facebook and Instagram, part of an ongoing bid by the Comcast media conglomerate to cultivate a new set of advertising clients.Under the new pact, NBCUniversal e-commerce clients will be able to make outreach to users on Facebook and Instagram, utilizing content related to NBCUniversal’s shows and stars.“What it does is enable NBCUniversal to drive the sale of third-party products through our social handles on Facebook and Instagram,” says Josh Feldman, global CMO of NBCUniversal’s ad-sales division.The company unveiled the new agreement as part of a virtual conference Monday aimed at.

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variety.com
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