Josh Feldman: Celebs Rumors

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NBC Hopes Paris Olympics Make Peacock Fans Hungry for New Ads That Order Snacks, Drinks

Brian Steinberg Senior TV Editor NBCUniversal hopes to create a new type of event when its coverage of the Paris Olympics kicks off in late July. You don’t have to be an athlete to participate. When viewers of the company’s Peacock streaming hub open Olympics coverage, NBC is likely to ask some of them if they’d like to order food or beverages.
variety.com

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