By Dade Hayes Finance Editor Tom Lesinski, CEO of leading in-theater advertising firm National CineMedia, expects a strong comeback for the movie business, especially by the fourth quarter, and only “few and far between” Trolls-style windows experiments. “I think studios want to have their movies showcased in theaters, where they belong,” Lesinski said during an online appearance Wednesday at J.P.
Morgan’s annual media and tech conference. “I’m sure there will be tests that go on, few and far between.” When major circuits AMC, Cinemark and others reopen this summer, “movies will come back slowly,” Lesinski said.
July, which currently features Warner Bros.’ Tenet and Disney’s Mulan on the slate “could be the beginning of the rebirth and
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