MoviePass Sets Summer Launch With Tiered Pricing Plan and Ability to Bring Friends
thewrap.comBusiness Insider earlier this week, MoviePass claims via their internal data that in 2018 MoviePass users accounted for nearly 20% of tickets sold to some of the biggest independent films released that year.
It also says it accounted for 4% of the nationwide market share across all titles, having compared internal ticket-sales data with box office data from tracking website The Numbers.Insider went into more detail and said that 19.4% of the tickets sold for 2018’s indie darling “Sorry to Bother You” came from MoviePass, the highest percentage for any film it tracked.
That film brought in $17.4 million at the domestic box office overall. Their second highest was the Natalie Portman thriller “Annihilation,” which made $32.7 million domestic, and MoviePass claims it was responsible for 18.3% of that total.
It also said that at one theater in New York, 55% of the tickets sold for the Mister Rogers documentary “Won’t You Be My Neighbor” came through MoviePass.He also acknowledged that while MoviePass can’t beat Spikes, who originally co-founded the company but exited when the subscription ticketing service was purchased by Helios and Matheson Analytics in 2017, bought back MoviePass out of bankruptcy late last year with the intention of relaunching it and reviving the company’s brand.
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