More people watched streaming than cable in July, the first time that’s happened, Nielsen announced Thursday as part of its The Gauge report.Streaming accounted for a 34.8% share of total TV consumption.
Cable came in at 34.4% and broadcast captured a 21.6% share. This is not the first time streaming has surpassed broadcast, but it is the first time it has topped cable.Streaming had an increase in usage of +3.2% compared to June and gained +1.1 share points.
According to Nielsen, the streaming average was 191 billion viewed minutes per week.Unsurprisingly, Netflix, which has been riding high on the latest season of “Stranger Things,” had the largest overall share with an 8% boost, and nearly 18 billion viewing minutes.
In July, cable viewing dropped -2% and -0.7 share points compared to June. Year-over-year, cable usage is down -8.9% and -3.3 share points.
Read more on thewrap.com
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