MMF report proposes new support to help artists avoid digital burnout
completemusicupdate.comThe UK’s Music Managers Forum has published a new report based on two roundtable discussions with its members on the topic of digital burnout, making a number of proposals for how the music industry can better help artists meet the demands of being an always-on creator in the social media age.The roundtables were staged in response to a number of articles and conference discussions about the pressure artists are now under to create ever more content to keep their social media feeds refreshed.
Creating that constant stream of content is often unrealistic, and risks reducing the amount of time artist have to actually make music, while also potentially having a detrimental impact on the artist’s mental health.Then there’s the frustration that record labels and digital platforms sometimes try to force a one-size-fits-all approach on artists, when – in fact – what kind of content works on what platforms – and what constitutes success data-wise – will depend very much on each artist and their fanbase.
Read more on completemusicupdate.com