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Michael Jordan and His Son Jeffrey Jordan Launch Heir Inc., an Entertainment and Tech Venture Geared Around Athletes

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Todd Spangler NY Digital EditorMichael Jordan and his son Jeffrey Jordan are looking to drive the six-time NBA champ’s legacy into the world of NFTs and next-generation entertainment.The Jordans have launched Heir Inc., a new holding company that plans to build a consumer-facing community platform for athletes to connect with fans — as well as other lines of business, including an entertainment studio and consumer products. (“Heir,” of course, is a play on the Air Jordan brand at Nike.)The company was co-founded by Jeffrey Jordan (above left) along with marketing exec Daniel George (above middle), founder of agency Limitless Creative, and Jeron Smith (above right), former CEO/co-founder of Stephen Curry’s Unanimous Media.

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