Michael Jordan and His Son Jeffrey Jordan Launch Heir Inc., an Entertainment and Tech Venture Geared Around Athletes
Todd Spangler NY Digital EditorMichael Jordan and his son Jeffrey Jordan are looking to drive the six-time NBA champ’s legacy into the world of NFTs and next-generation entertainment.The Jordans have launched Heir Inc., a new holding company that plans to build a consumer-facing community platform for athletes to connect with fans — as well as other lines of business, including an entertainment studio and consumer products. (“Heir,” of course, is a play on the Air Jordan brand at Nike.)The company was co-founded by Jeffrey Jordan (above left) along with marketing exec Daniel George (above middle), founder of agency Limitless Creative, and Jeron Smith (above right), former CEO/co-founder of Stephen Curry’s Unanimous Media.