McDonald’s has teamed up with Travis Scott in a bid to get The Kids to buy its silly old burgers. Apparently it’s having a bit of a problem with that.
Now it’s hoping that the opportunity to buy a meal deal designed by Scott – and bearing his Cactus Jack brand – will turn things around.
It’s also offering the vague promise of donating some money to charity to sweeten the deal.The fast food chain calls all this an “unprecedented collaborative partnership across food, fashion and community efforts”, in a concerted effort to make it sound exciting.
Although I’m not sure how anyone would really find that description exciting. Basically, for just under a month, starting next Tuesday, you will be able to buy Scott’s “signature” McDonald’s.
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