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‘Mare of Easttown’ Producer Wiip Whips Into Shape With Expansion Plans and a New Owner

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variety.com

Michael Schneider Variety Editor at LargeThe success of HBO’s “Mare of Easttown” couldn’t have come at a better time for Wiip, the boutique production company behind Kate Winslet’s limited series.

The murder mystery was nominated for 16 Emmys this year, earning raves for its unique storytelling and performances — and also for its twisty, satisfying ending.“Mare” has become a nice calling card for Wiip, which former ABC Entertainment chief Paul Lee launched with the backing of CAA in 2018. “It is a landmark moment,” Lee says. “The genre is something that’s been done for a long time but never with that level of sophistication and with an ending that surprised and then surprised and then surprised again.” The young company found success early.

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