Upstart Canadian cable TV and Internet provider VMedia unveiled on Thursday the country's first live TV streaming service, RiverTV, to bundle over 30 local and U.S.
channels and cost $16.99 a month. VMedia co-founder George Burger told The Hollywood Reporterthat Canada's failed cable unbundling via the launch of a skinny TV bundle and a-la-carte shopping for channels has done little to stem the shift of young Canadians to digital over-the-top streamers like Netflix and Amazon Prime. "Millennials don’t have an aversion to live TV, but they do have a major preference for consuming video OTT.
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