launch its streaming service, CNN+, in the first quarter of 2022. The move into streaming is highly anticipated given CNN has lagged behind competitors Fox News — which has three different streamers — and MSNBC in this space.
The launch of CNN+ comes after the company’s previous big digital venture, Great Big Story, folded last fall.Murdoch devoted a lot of time to Fox Corp’s streaming ambitions during the call.
Aside from needling CNN about copying their strategy with Fox Nation, Murdoch touted the performance of Tubi, it’s general entertainment ad-supported free service.
Murdoch said that Tubi’s viewers “are in large part exclusive to Tubi,” and added that they “tripled” its revenue during the upfront sales period.
Read more on thewrap.com
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