Cereal firm Kellogg’s is launching a legal challenge against the government in response to new regulations on how food high in fat and sugar is displayed in supermarkets.
The food giant argues that breakfast cereals are being unfairly targeted. From October new rules will come into effect in England restricting the promotion of food and drink high in fat, salt and sugar, in efforts to tackle childhood obesity.
This would impact sugary breakfast cereals. Under the new regulations supermarkets will be stopped from selling unhealthy food and drinks on special offers and from displaying them at checkouts.
It will also impact the locations of certain products - including promoting them at the end of aisles. READ MORE: Warning over 'vampire devices' costing households £147 every year But Kellogg’s says that the government’s evaluation fails to take into account that cereal is served with milk, changing the nutritional value.
Read more on manchestereveningnews.co.uk
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.