Jimmy Fallon and Keke Palmer’s ‘Password’ Reboot Ratings Rise 43% With Digital Viewing Post-NBC Premiere (EXCLUSIVE)

variety.com:

Jennifer Maas TV Business WriterNBC’s “Password” reboot from executive producer Jimmy Fallon and host Keke Palmer has picked up its key demo ratings by 43% and its viewership by 27% with delayed and digital viewing following the show’s Aug.

9 premiere, Variety has learned exclusively.Over its first two episodes (the second airing Aug. 16), “Password” is averaging an 0.63 rating among adults in the advertiser-coveted adults 18-49 demographic and 5.2 million total viewers, when combining both linear and digital viewing through Wednesday.

That’s up from the premiere episode’s initial performance, which managed a 0.44 rating and 4.1 million viewers in Live + Same Day Nielsen data.See the rankings for the premieres of broadcast TV’s new unscripted summer series below, broken down by total viewers and then key demo ratings. Total Premiere Viewers in Live + Same Day Data:1. “Password” (NBC) – 4.1 million2. “Generation Gap” (ABC) – 3.9 million3. “The Final Straw” (ABC) – 3 million4. “Dancing With Myself” (NBC) – 2.7 million5. “The Challenge: USA” (CBS) – 2.3 million6. “Claim to Fame” (ABC) – 2 million18-49 Rating in Live + Same Day Data:1. “Generation Gap” (ABC) – 0.462. “Password” (NBC) – 0.443. “The Final Straw” (ABC) – 0.424. (tie) “The Challenge: USA” (CBS) – 0.414. (tie) “Dancing With Myself” (NBC) – 0.416. “Claim to Fame” (ABC) – 0.36“Password” is the most-watched new unscripted series premiere of the summer across the broadcast networks, ahead of five other titles, and it’s the most-watched summer unscripted premiere in two years.

It is the second-highest rated new alternative series of the summer, behind only ABC’s “Generation Gap.”Based on the iconic game show of the same name, Fallon’s “Password” reboot is hosted by.