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Jim Henson Gets Posthumous Honor As NAB Show Kicks Off Online Edition

11.07.2020 - 06:02

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deadline.com

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By Dade Hayes Finance Editor The National Association of Broadcasters kicked off the online version of its annual convention Wednesday with overtures to members hit hard by COVID-19 and a feel-good honor for Muppets creator Jim Henson. “We know this is likely the most challenging time local stations have ever encountered,” NAB president Gordon Smith said. “This pandemic has crippled our nation’s economy and our industry has not been spared.

Broadcasters are confronting plummeting advertising sales and enormous operational challenges.” Second-quarter ad revenue at major station owners like Fox Corp.

is on track to fall as much as 50% compared with the same period in 2019 as media buyers pull back from TV during the financial downturn.

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