Jennifer Lopez is adding yet another title to her resume: beauty mogul. The 51-year-old singer-dancer-actress-model announced on Wednesday night that she's launching a beauty brand, simply called JLo Beauty.
To announce the venture, Lopez shared a video on social media, showing off her fresh, makeup-free face in order to plug a facemask. "Oh my God, this is the best mask that I've ever, ever tried," she gushed in the clip.
After "years" of being asked about her skincare routine, JLo said she felt "almost an obligation" to release products. In the Instagram clip, it's revealed that olive oil plays a big role in the line, as she feels it brings about a "natural glow." Fans gushed over the clip in the comments, calling Lopez a "timeless.
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