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Jared Gutstadt of Audio Up on the New Podcasting Revolution: ‘We’re Making Movies for Your Ears’

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variety.com

Chris Willman Music WriterJared Gutstadt already established enough entrepreneurial chops for one lifetime by founding the highly successful Jingle Punks, a company that provides original music for ads, TV, film and videogames, back in 2008, at which time he developed the whimsical persona of “Jingle Jared.” After selling that firm in 2005, he bode his time for five years before coming back last year as the CEO-founder of Audio Up, a production team that focuses largely on narrative audio podcasts built around original song scores instead of licensing existing music.VARIETY: You’ve reinvented your career in the last couple years.

But be honest — do you ever miss being “Jingle Jared”?GUTSTADT: It was a bit of a personality crisis for me,.

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