Todd Spangler NY Digital EditorInstagram has a new marketing boss: Melissa Waters, a veteran of Lyft and Pandora, was hired by the Facebook-owned photo and video service as global head of marketing.Waters replaces Gedioen Aloula, who joined Instagram a year ago from HP.
Aloula is no longer with Instagram, a rep confirmed.As Instagram’s head of marketing, Waters is responsible for leading brand and product marketing for its more than 1 billion monthly users.Most recently, Waters was chief marketing officer at Hims & Hers, a San Francisco-based health and wellness startup.
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