Verzuz — the popular DJ battle where artists like Snoop Dogg and DMX square off and showcase their hits in friendly competition while fans cheer on via social media — has upped its game via a partnership with Apple Music and Twitter, which not only lifts the series’ already high profile, it elevates the production quality and engagement.One of the quantifiable entertainment successes of the lockdown, the series — which pits one veteran hip-hop or R&B artist or producer against another — has drawn nearly half a million viewers per installment and many thousands of comments.
The appeal for fans? Dissecting tunes they know intimately, recalling their time of discovery or simply rooting for the hotter track in real time.
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