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Inside the Shark Week Vs. SharkFest Battle for Cable and Streaming Viewers

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variety.com

Shark Week, now in its 33rd year, is adding 45 hours of new unscripted shark-oriented programming on its cable network beginning July 11 — 25 more hours than last year — with some also streaming on its seven-month-old Discovery Plus service.

Nat Geo’s ninth SharkFest, meanwhile, boasts 21 hours of new programming over a six-week period that kicked off July 5, with additional shark programming streaming on parent company’s Disney Plus service beyond its three affiliated cable channels, National Geographic, Nat Geo Wild and Nat Geo Mundo.

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