J. Kim Murphy editorWith shelter-in-place and social distancing regulations in place, consumers have been watching more content than ever.
With the huge audience influx, advertisers have had to adapt with new strategies in the changing market.LiveRamp execs and other industry leaders joined the Variety Streaming Room on Wednesday for a conversation moderated by Variety NY digital editor Todd Spangler, discussing advertisers’ current strategies and new data on Americans’ content-consumption trends during COVID-19 quarantines — and forecasting what current habits may entail for the future of the industry. (Watch the full session below.)At the start of the event, LiveRamp’s head of buy side TV Christine Grammier provided a presentation.
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