"It’s like if you’re a Christmas tree supplier and now Christmas is cancelled." AUSTIN, Texas — One week after the city of Austin declared a local disaster and canceled South by Southwest for the first time in the festival’s 34-year history, a sense of unease and uncertainty about how this year’s non-event will play out feels palpable around town.
When Mayor Steve Adler held that previously unthinkable press conference on March 6, he referenced city officials’ estimates that SXSW has a more than $350 million impact on the city annually -- a huge figure for a city with an annual budget of $4.2 billion.
The cancellation prompted the organization of SXSW to lay off a third of its staff, or at least 50 people. Locals in the music industry, as
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