Brit immersive theater pioneers Punchdrunk, behind the hit New York production Sleep No More, have teamed teamed with U.S.-based augmented reality company Niantic, which developed Nintendo's 2016 smash Pokemon Go.
Under the partnership, the two are developing multiple projects they say will "reinvent storytelling for a 21st century audience and further expand the horizon of interactive entertainment," combining both real-world augmented reality and live theatrical performance. “It is hugely exciting to be joining forces with the preeminent AR company in the world.
At Punchdrunk we create richly cinematic 3D worlds where audiences can explore, touch and smell the environment; where the boundaries between reality and fantasy are.
Read more on hollywoodreporter.com
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