Brian Steinberg Senior TV EditorIce-T drives an electric car. He has solar panels on his house. “I’m not a fanatic when it comes to the environment, but I definitely try to do my part,” says the actor and musician.Now he’s working to help Tide clean up some of TV advertising’s most well-worn elements.Most ads for laundry detergent and other wash-and-dry accoutrements have relied for decades on the same themes.
Someone pours a cup of blue liquid on a stained piece of clothing, and after a simulated wash and rinse, the garment comes out looking spotless and new.
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