I'm A Celebrity fans have called out campmate Snoochie Shy for appearing to 'copy' last year's finalist Jordan North who visualised his 'happy place' during trials and won viewers votes.
Last night's launch of the returning ITV show saw the Radio 1XRA DJ using a coping technique adopted by former show contestant Jordan - who fans will recall visualised being at Burnley FC’s stadium, Turf Moor, to get him through the grim tasks.
Appearing on the show Snoochie, was heard saying 'I'm in South London' while nervously travelling in the swooping helicopter and later while in the Plank trial.
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