How ‘The Marvelous Mrs. Maisel’ and Others Flipped to Weekly Releases as Streamers Go Beyond Binge

variety.com:

Michael Schneider Variety Editor at LargeAmazon Studios exec Vernon Sanders admits he wasn’t sold on the idea of releasing Season 4 of Emmy-winning Prime Video comedy “The Marvelous Mrs.

Maisel” over multiple weeks. The binge drop had worked for the show in the past, so why mess with it?It was creator Amy Sherman-Palladino and fellow exec producer Daniel Palladino who lobbied hard to make the change, and spread the show’s release out rather than all at once. “Our first reaction was, ‘Oh, we don’t think so!’” says Sanders, Amazon Studios’ head of US/global television. “But then we really thought about it.

Given the show’s long break over COVID, we think it’s such a special season and if anything deserved more of a spotlight on it, this show did.” Sanders said Amazon did some research and determined that two episodes a week, over the course of four weeks (for its eight episodes) would be the right cadence for the show.“I would never recommend you sit down and watch all the shows in one sitting,” Sherman-Palladino says. “I just don’t think you’re also going to have the best experience, I think that you’re going to miss stuff.

Your brain is eventually going to tune out and the whiskey will kick in.”The evolution of the binge comes as Netflix recently celebrated the 10th anniversary of its first original series, “Lilyhammer.” That show was symbolic not only for kicking off the streaming revolution, but also pioneering the binge format.