Cynthia Littleton Business EditorBrent Montgomery was tired of negotiating for nickels and dimes in unscripted TV series budgets.The producer behind the ambitious Wheelhouse venture decided it was time to build a better mousetrap, so in early 2018 he left his lofty perch as head of ITV’s U.S.
production operation to start anew. On the latest episode of Variety podcast “Strictly Business,” Montgomery explains why Wheelhouse has expanded beyond TV production to investing in tech startups, digital media, marketing and merchandising efforts for promising talent talent such as TikTok phenoms The Hype House.Montgomery credits the pandemic-imposed downtime for forcing the company to focus on new horizons for content in the digital arena.
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