Andrew Wallenstein President and Chief Media AnalystElectronic Arts is world-renowned for huge video game franchises like “Madden NFL” and “Apex Legends,” but a division within the company is devoted to making something it’s not as well known for: TV shows.EA’s competitive gaming entertainment unit not only oversees the esports extensions of its best-selling games, but a completely different kind of entertainment more akin to “Project Runway” than the “League of Legends” World Championship.“Esports, as an industry, has really played out of the exact same playbook for over 20 years,” said Todd Sitrin, SVP and GM of competitive gaming entertainment at EA. “When we entered the business, we said we want to redefine what is esports and what it.
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