John Cleese Chicago stars actor musician Celebrity John Cleese Chicago

How Cameo became a lucrative celebrity side-hustle

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Your friend’s birthday is coming up and you want to make her feel special. There’s an app for that: Enter Cameo. Dubbed the “celebrity shout-out app”, Cameo allows you to purchase a personalised two-minute video message from a celebrity to make someone’s day.Know a Harry Potter fan?

Send Tom Felton (Draco Malfoy) some cash and he’ll reminisce about his Slytherin days. Have a Game-of-Thrones-obsessed friend?

Ask Lena Headey (Cersei Lannister) to scare them. Is your Dad a diehard Monty Pythoner? Rope in John Cleese for a 70th-birthday message.

Launched in 2016 by three entrepreneurs — one of them, Devon Townsend, was a viral star on now-defunct video platform Vine — the Chicago-based operation has a roster of actors, athletes and musicians.

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