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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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How A+E Networks Is Using Snapchat Free Full Episodes to Pull in Younger Fans, as Cable TV Keeps Shrinking
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variety.com
variety.comTodd Spangler NY Digital EditorMillennial and Gen Z consumers watch less traditional television than their elders, and the pay-TV sector continues to face a seeming death by a thousand cuts with the steady sting of cord-cutting: A projected 6.6 million U.S.
households are expected to have canceled pay-TV service by the end of 2020.Amid this challenging backdrop, what’s a cable programmer like A+E Networks — whose core business relies on cable and satellite affiliate fees and TV ad revenue — to do?This year, A+E has doubled down on a digital strategy with Snap, aimed at cultivating new fans.
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