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Has Halsey Settled Into a Grammy Genre?

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variety.com

Jonathan Cohen Even from an artist known for constant reinvention, Halsey turned plenty of industry heads with the June 29 announcement that Nine Inch Nails’ Trent Reznor and Atticus Ross had produced “If I Can’t Have Love, I Want Power.” Under Reznor and Ross’ supervision, the project certainly leans more alternative than prior Halsey releases but defies easy musical categorization, as its songs have garnered airplay and playlisting on multiple genre charts across radio and DSPs.

Still, Capitol’s focus has been on amplifying the album as a body of work, which meant foregoing the pre-release of traditional singles or videos in favor of a 53-minute conceptual film that screened in IMAX theaters in August and bowed Oct.

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