Hard-hitting campaign warns Lanarkshire drivers not wearing seatbelt could cost lives

dailyrecord.co.uk:

A new hard-hitting campaign has been launched warning warning Lanarkshire drivers that not wearing a seatbelt could cost them their lives.Running across TV, cinema, radio, digital and outdoor channels, a new ad features a car with a crash test dummy – not wearing a seatbelt – in the driver's seat.As the car starts to drive towards a wall, the camera pans away from the impact and focuses on the effects on the driver's family as they deal with their grief.The Lanarkshire Live app is available to download now.

Get all the news from your area – as well as features, entertainment, sport and the latest on Lanarkshire’s recovery from the coronavirus pandemic – straight to your fingertips, 24/7.The free download features the latest breaking news and exclusive stories, and allows you to customise your page to the sections that matter most to you.Head to the App Store and never miss a beat in Lanarkshire - iOS - Android The safety campaign - run by The Scottish Government and Road Safety Scotland - also focuses the devastating impact on the loved ones left behind.A crash test dummy family are seen sitting at a dinner table with an empty seat poignantly left for their lost family member as the final line appears: 'It's not just you who gets hurt.

Wear a seatbelt.'Wearing a seatbelt reduces both fatal and non-fatal injuries by 60 per cent among front seat passengers and 44 per cent among rear seat passengers.

Superintendent Simon Bradshaw, deputy head of road policing, said: "Wearing a seatbelt is not a choice, it's the law and the evidence is clear that seatbelts save lives; it’s not just you that could get hurt if you don’t. “Our officers will interact with and educate drivers and passengers where necessary but we will also