Hailey Rhode Bieber (born November 22, 1996) is an American model and television personality.
She lives in Waterloo, Ontario, Canada. She is married to Canadian singer Justin Bieber.
Hailey Bieber is facing legal issues surrounding her new skincare line, Rhode. The model has been hit with a lawsuit over trademark infringement by a popular clothing brand of the same name.In court documents obtained by Us Weekly on Tuesday, June 21, Purna Khatau and Phoebe Vickers, founders of Rhode NYC, a women’s apparel label worn by Beyoncé, Tracee Ellis Ross and more, claim Bieber’s beauty brand will limit their success.“Bieber’s ‘Rhode’-branded products will first saturate the beauty market that overlaps with the women’s clothing and lifestyle market in which Rode operates,” the complaint states.
The women also claim Bieber, 25, has plans to expand her brand under the moniker, which is taken from the Drop the Mic host’s middle name.The entrepreneurs also allege that Bieber has caused confusion among shoppers by using promotional phrases “shop Rhode” and “on the Rhode,” which the women say their brand “has been using for years.” The lawsuit continues: “The magnitude of Bieber’s following and the vitality of her marketing will cause immediate, ongoing and irreparable harm to Rhode’s brand.”In a statement to Us, Khatau and Vickers praised Bieber’s success, but shared that they are hoping she changes her company’s name to avoid further harm to their brand. “We admire Hailey.
She has worked hard and earned the ability to create her own skincare line,” they said. “We don’t want to sue Hailey; we want to celebrate her.
As fellow women entrepreneurs, we wish her every success … but the brand Rhode is everything we have worked hard to achieve, and her using our name is hurting our company, our employees, our customers and our partners.”Additionally, the businesswomen claim Bieber attempted to buy “the rights to our brand”
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