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Genvid Raises $113M to Build Out Massive Interactive Live Games, Taps Ex-Netflix Content Exec Cindy Holland as Adviser

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Todd Spangler NY Digital EditorGenvid wants to bootstrap a new category of large-scale interactive games that unfold in real-time — based on well-known movie, comic book or gaming franchises.It’s banked a big $113 million round to form Genvid Entertainment, a new game publishing unit dedicated to producing what the company calls “massive interactive live events,” or MILEs.To lend Genvid Entertainment a hand in navigating Hollywood, the company has recruited Cindy Holland, an 18-year Netflix veteran, as a strategic content adviser.

Holland, former VP of original content at Netflix, founded and ran its original series and documentary initiatives for eight years before exiting the company last year amid a larger reorg.

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