Matt Grobar Assistant Editor, AwardslineWith Cake, FXX sought to bring prestige short-form content to mainstream TV. Spearheaded by Kate Lambert, SVP, Original Programming at FX Networks, the show was conceived as, “a collection of bite-sized snacks that were all of one piece,” the executive says.Inspired by Liquid Television and the wacky variety of Adult Swim, the series is a treasure trove of animated and live-action programming, ranging widely in aesthetic, length and tone.From Lambert’s perspective, the show emerged from a couple of drives, on the part of FXX. “One is wanting to have a space to innovate, to try things that could be a little bit more experimental, to have a space of the brand that could hold that,” she explains. “Then,.
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