Brian Steinberg-Senior Coronavirus audience pandemic Fox Brian Steinberg-Senior

Fox Breaks Up With U.S. Golf Association; NBC Sports Picks Up New Rights

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variety.com

Brian Steinberg Senior TV EditorA bad swing for golf has led Fox Sports to drop its potentially lucrative rights deal with the U.S.

Golf Association, which is transferring to NBCUniversal.The effects of the coronavirus pandemic forced a shift in dates for the sport’s U.S.

Open to September from June, leaving Fox hard-pressed to come up with the necessary broadcast hours due to the network’s commitment to the National Football League to show that organization’s games on both Sunday and Thursday.

Fox and NBC Sports initially looked to find a way to share the rights package to the event this year, but that led to an agreement for NBC to take over, according to a statement Monday from the U.S.

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