Exhibition companies should consider allowing premium VOD releases of mid-tier films after a 30-day theatrical window, Credit Suisse analyst Meghan Durkin said in a Monday report entitled "Not Coming to a Theater Near You: Do Theater Companies Need to Entertain a PVOD Window?" "After a decade of talk, premium VOD is becoming a reality," she wrote. "With the highly uncertain landscape created by the COVID-19 crisis, media and studio management teams – many of them new in their roles – face a range of unknowns as theaters get set to resume operations around the globe.
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