Europe’s Streaming Showdown Is Coming to a Head
variety.comNick Vivarelli International CorrespondentA velvet-gloved showdown brewing between European governments and U.S. streamers is set to reshape the European Union’s production landscape and could reverberate beyond Brussels in years to come.Just as streaming giants score legions of new subscribers globally due to the coronavirus — and gain unprecedented leverage around the world — legislators and producers across Europe are joining forces to push Netflix, the EU’s top OTT player, as well as Amazon Prime Video, Disney Plus and other major streamers, to engage in a new set of rules they see as crucial to preserving Europe’s economic and cultural ecosystem.At the heart of the standoff is the EU’s Audiovisual Media Services Directive, approved by.
Read more on variety.com