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ESPN Is Seeking $3 Billion in Sports-Betting Deals (Report)

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thewrap.com

Journal reported, citing individuals familiar with the discussions. Reps for ESPN, Caesers and DraftKings did not immediately respond to TheWrap’s request for comment.The way this would work, according to the Journal, is that ESPN would license out its name for a sports betting company to use, either for branding purposes or even rename its sportsbook after them.

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