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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Erik Feig’s Mid-Budget Film Production Shop Picturestart Revs Up After Lockdown Pause

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variety.com

Matt Donnelly Senior Film WriterThere are infinite anecdotes about what happened to our best-laid plans when the coronavirus hit.

But in the context of Hollywood, one must stop and appreciate the unique pain of Erik Feig — a veteran film executive whose rogue production and financing company Picturestart was only months into its infancy when the global shutdown arrived.Funded by a consortium of top private and strategic investors (including Warner Bros., Scholastic and Bron), former Lionsgate Mo­tion Picture Group co-president Feig’s vision was to serve distinct voices with a uniquely pliable infrastructure.

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