Patrick Frater Asia Bureau ChiefEndeavor China, part of talent, sports and media agency Endeavor, is poised to acquire the Chinese firm Mailman Group.The Shanghai-based Mailman is a sports digital agency that covers strategy and marketing, content production, management of social media accounts, influencer marketing, sponsorship activation, PR and communications.The transaction is reported to be valued at $60 million and will be effected through Endeavor China, according to Sports Business, which first reported the deal.
Contacted by Variety, Endeavor sources said the transaction hadn’t yet been completed.Endeavor China was founded in 2016 and has an ownership structure that includes Sequoia Capital China, Tencent and FountainVest.
Read more on variety.com
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