Emily Blunt Says Algorithms ‘Frustrate Me’ and ‘I Hate That F—ing Word’: ‘How Can We Let It Determine What Will Be Successful’ or Not?
variety.comZack Sharf Digital News Director Emily Blunt is staunchly opposed to algorithms making any decisions in Hollywood. Ahead of the release of her summer tentpole “The Fall Guy,” the Oscar nominee joined co-star Ryan Gosling for a Vanity Fair Italy cover story in which she expressed frustration over algorithm-driven decision making.
Blunt pointed to Christopher Nolan’s “Oppenheimer” as the kind of gamble that an algorithm or date-crunching would probably advice not to make given it’s a biopic with an R rating and a three-hour runtime that features no action scenes. “Some new things frustrate me: algorithms, for example,” Blunt said. “I hate that fucking word, excuse the expletive!
How can it be associated with art and content? How can we let it determine what will be successful and what will not?” “Let me explain with an example,” she continued. “I was in a three-hour film about a physicist, which had the the impact it had – the algorithms probably wouldn’t have grasped it.
My hope is that ‘Oppenheimer’ and similar projects are not considered anomalies, that we stop translating creative experience into diagrams.” Gosling then chimed in and said: “You can’t beat an algorithm at its job .
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