Anthony D'Alessandro Editorial Director/Box Office EditorEXCLUSIVE: Analytics corp EDO has launched the beta version of Entertainment EnGage (EEG), which will provide real-time insights on the engagement and interest levels on streaming originals and celebrities.The new product will provide streaming services, TV and movie studios unprecedented visibility into the strongest leading indicator of demand and provides the ability to gauge interest, understand trends, and assess talent on a continuous basis.
EDO has already inked two of the largest streaming services to a confidential beta pilot program that began in early April of this year.With the launch of EEG, EDO continues to apply world-class data science to behavioral metrics to help its.
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