Drew: It took five years for us to get this idea off the ground — Viola Davis was the first person to say yes, without hesitation.
In the first season, we had to reach out to a lot of celebrities we knew to spread the word about the new show. With the success of Season 1 and seeing how it transformed people’s lives, now celebs are coming to us saying, “I know someone who deserves this … please help.” It’s really something special. Jonathan: We have no problem whatsoever convincing celebrities to do demolition work.
Allison Janney called it a type of therapy, which it really is! What surprised us, but probably shouldn’t have, is how excited everyone gets about the design side of it.
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